Le programme en détail
- Preparing for This Course
- Module 1: Entrepreneurial Marketing and the Marketing Mix
- Module 2: Market Research, Market Opportunity Recognition, and Target Market
- Module 3: Marketing Techniques and Tools for Entrepreneurs
- Module 4: Entrepreneurial Branding
- Module 5: Marketing Strategy and the Marketing Plan
- Module 6: Sales and Customer Service
- Module 7: Launching the Imperfect Business: Lean Startup
- Module 8: Why Early Failure Can Lead to Success Later
- Module 9: The Challenging Truth about Business Ownership
- Module 10: Managing, Following, and Adjusting the Initial Plan
- Module 11: Growth: Signs, Pains, and Cautions
- Module 12: Avoiding the "Field of Dreams" Approach
- Module 13: Designing the Business Model
- Module 14: Conducting a Feasibility Analysis
- Module 15: The Business Plan
- Module 16: Launching Your Venture
- Launching a Business Venture Course Final Exam
Les compétences que vous allez acquérir
Business Models, Branding, Marketing, Business Plans, Lean Startup Principles, Feasibility Analysis, Market Research
